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Fashion With Purpose

Greening the Shows at NYFW

By Laura Connell · February 3, 2010 · 0 Comments ·

New York Fashion Week is fast approaching and The Green Shows, four days on the official NYFW roster dedicated to eco-friendly fashion, are yet another indicator that sustainable style is here to stay. Introduced last season, the eco-chic showcase will feature 10 global designers at an environmentally responsible venue: 311 E11: Village Green, a collection of eco-friendly condominium residences in the East Village.

Two designers bring some Canadian content to the Green Shows this season. Born and raised in Nova Scotia, Anna Gilkerson lived in New York for three years, studying at the Fashion Institute of Technology when the tragedy of 9/11 struck. Following stints designing for Buffalo, Dalia Private Label, and matt & nat in Montreal, Anna returned to her roots to establish Deux FM (pronounced as the French for two women) in Nova Scotia in 2006: "The name represents two women or the dual woman--she is both eco AND fashion-minded. The FM is a play on radio which is the educational aspect of it."

Thieves by Toronto's Sonja den Elzen, will grace the Green Shows runway on the 15th. Also founded in 2006, the label presents edgy, urban looks with classic cuts and clean lines made from sustainable and organic fabrics:

"The Thief is reclaiming the encounter between fashion and self-expression. The Thief seeks to avoid any compromise between natural self-expression and high-end fashion."

The Green Shows are sure to do the same. February 14-17th at 311 East 11th Street, btw 1st & 2nd Avenues.

Thieves showcases FW10 at 3 pm on the 15th.

Deux FM showcases FW10 at 3 pm on the 17th.

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