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Fashion With Purpose

London Fashion Week Day 3

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By Laura Connell · February 22, 2010 · 0 Comments ·

Just inside the BFC Show Space is an homage to Alexander McQueen consisting of notes handwritten by London Fashion Week attendees paying tribute to their fallen icon. From college classmates to Vogue editors, hundreds stopped to pay their respects and add them to the ever-growing wall of love.


Betty Jackson, the first to showcase here at London Fashion Week on Day 3, brought her relaxed brand of dressing to the runway. The designer has described herself as anti-pretty and says she abhors the idea of dressing up. Her collections bring roomy, comfortable, yet luxurious clothing to the modern woman who chooses to avoid fussiness. From baggy wide-ribbed corduroy trousers, to chunky wool knits, to middle eastern (or was it Amish?) inspired head coverings accessorizing plain black dresses, the no-nonsense collection reflected the ethos of a designer who eschews trends and sticks to her own philosophy.


Further exploration of Estethica--emphasis on ethics—revealed strong forward movement in the sustainable style trade. Several designers with eco-friendly and sustainable sensibilities showcased their impressive work at the event. Sponsored by Monsoon and featuring locally-produced clothing by designers from LCF’s Centre for Sustainable Fashion (mentioned in Day 2's wrap-up); By Stamo who refashions womens clothing out of recycled fabric (a  peplum jacket was once menswear); and Makepiece (left), whose luxe knits are the end result of wool “from British farms and our own sheep because we know how the land is farmed.” It’s nice to see that London, like New York, has a special place for sustainable style at Fashion Week. The hope is that one day eco-chic will need no spotlight because it will be the norm.


Off-site, the Clerkenwell Vintage Fashion Fair housed dozens of private collectors and boutique owners selected to sell their wares to discerning vintage shoppers. A Nicole Farhi suit and Moschino dress appeared at one stall, and Flash Trash featured some timeless suede and leather boots with day dresses to complement the fancy footwear. Janet Maudie’s booth was a standout with an array of handbags and gorgeous silver comb and brush sets which would make you feel pretty just to run them through your hair. The gorgeous girls from The Powder Room represented their salon well: it specializes in retro hair styles as well as make-up, manicures, and looks for any occasion.